Tuesday, August 21, 2012
Why a Website and Social Media Presence is a Must in Business
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Websites have become more and more available to businesses small and large over the past few years. There are free template options from sites such as WordPress which allow you to create your own site with only the small price of hosting to pay for. Or you can choose to invest in a web design and developer team who can create your own bespoke website, which can be a better option for those looking to sell online.
However, although this is the case, many businesses are yet to venture online and create an online business awareness which could in fact be limiting. There are several reasons to take the leap and invest the time and money
Humanize your business...
Social media in particular is a great place to communicate with your customers in an informal way. It is instant, so you can gain some great feedback from your followers of fans. Therefore if you are planning the launch of a new product, you can gain valuable feedback and suggestions which can help you develop your products to fit the demand.
It also provides the opportunity to reach hundreds of potential new customers from a variety of locations and backgrounds, there is also the opportunity to advertise through Facebook which can lead to your company name and products being seen by thousands.
Depending on how involved you wish to get with social media, you can also upload images of your company behind the scenes which can generate a lot of interest and company awareness.
Social media in general is a great informal way to interact with other businesses and customers, and can help you get to know others, and spread the word about your company.
Good research point for customers...
Some people like to do a little research before contacting a company. Websites and social media are a great first base for customers to do this. They can see what others have to say about your company, and find out all the information they may wish to know before getting in contact or making a purchase.
Gain wider range of customers...
With Google searches and social media, you have the opportunity to gain website hits from a wide range of people either locally or internationally. If you invest in search engine optimisation, you will significantly increase your website traffic and in turn profits, but having a website alone means those who have been recommended your services can find you instantly online, and you will appear in searches which are related to what you provide.
Saves time...
If you have a website which can answer all the vital questions a customer might want to ask, you can save a lot of time from email and telephone queries, as your website will be able to answer more new customer queries straight away. Not only does this save you time responding to queries, but it also means your customers get the answers they are looking for instantly, meaning no other competitor can nip in and steal your customers, as you would have provided all the information up front and shown what you have to offer.
Setting up a website can be daunting, but it is really worth pursuing. While in the early days it will take time to develop, the hard work will soon pay off, and you will begin to gain profits from your online presence.
About the author: Kirsten works for Who Is Hosting This, a hosting review website which allows new companies to find a good reliable hosting company for their website.
However, although this is the case, many businesses are yet to venture online and create an online business awareness which could in fact be limiting. There are several reasons to take the leap and invest the time and money
Humanize your business...
Social media in particular is a great place to communicate with your customers in an informal way. It is instant, so you can gain some great feedback from your followers of fans. Therefore if you are planning the launch of a new product, you can gain valuable feedback and suggestions which can help you develop your products to fit the demand.
It also provides the opportunity to reach hundreds of potential new customers from a variety of locations and backgrounds, there is also the opportunity to advertise through Facebook which can lead to your company name and products being seen by thousands.
Depending on how involved you wish to get with social media, you can also upload images of your company behind the scenes which can generate a lot of interest and company awareness.
Social media in general is a great informal way to interact with other businesses and customers, and can help you get to know others, and spread the word about your company.
Good research point for customers...
Some people like to do a little research before contacting a company. Websites and social media are a great first base for customers to do this. They can see what others have to say about your company, and find out all the information they may wish to know before getting in contact or making a purchase.
Gain wider range of customers...
With Google searches and social media, you have the opportunity to gain website hits from a wide range of people either locally or internationally. If you invest in search engine optimisation, you will significantly increase your website traffic and in turn profits, but having a website alone means those who have been recommended your services can find you instantly online, and you will appear in searches which are related to what you provide.
Saves time...
If you have a website which can answer all the vital questions a customer might want to ask, you can save a lot of time from email and telephone queries, as your website will be able to answer more new customer queries straight away. Not only does this save you time responding to queries, but it also means your customers get the answers they are looking for instantly, meaning no other competitor can nip in and steal your customers, as you would have provided all the information up front and shown what you have to offer.
Setting up a website can be daunting, but it is really worth pursuing. While in the early days it will take time to develop, the hard work will soon pay off, and you will begin to gain profits from your online presence.
About the author: Kirsten works for Who Is Hosting This, a hosting review website which allows new companies to find a good reliable hosting company for their website.
This post was written by: Franklin Manuel
Franklin Manuel is a professional blogger, web designer and front end web developer. Follow him on Twitter
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