Monday, January 31, 2011

How Digg.com works and why it is better than Del.icio.us and other rivals


Digg.com is a portal for news / articles / images / video (basically everything on the Internet that can be accessed through a hyperlink) constructed in such a way that its members have the opportunity to vote for positive ("digging") or negative ("burying") content. Although many new items are offered daily on Digg.com (over 14,000) only the most voted ones are displayed on the front page. On April 2, 2010 traffic recorded for Digg.com on Alexa.com ranked the website in the top 100.

Digg is a place where people can discover and share digital content (news, images, video) found anywhere from the most prestigious sites to the most obscure blogs. There are publishers who arrange or promote items with every one of them having equal opportunities to reach the front page. Digg aims to be a valuable tool by which the content is determined and promoted by its corporate members. A similar phenomenon was initiated by StumbleUpon, but Digg has revolutionized the way people consume the Web.

Any user who accesses the site can check the content published and read the materials but in order to vote the creation of an account is necessary. After authentication, besides the possibility of voting, the user can propose new content items by completing a form containing the link to the content, article title, a brief description and a menu that allows compliance with a category and its subcategories.

Power users have an overwhelming influence on the articles that appear on Digg's front page and on which of them are buried quickly. In fact, this is one of the most frequently cited shortcomings: top members have too much power and can promote a lot of spam. Therefore, if you are a power user you will always have bigger chances of attracting audience.

You also probably wonder why Digg.com is better than other similar websites. Let’s take a look:
    
* Del.icio.us - Even though this website currently includes a greater number of users that own an active account, webmasters and bloggers prefer Digg because of the quality of content. If you take one single look at Alexa ranking for Digg vs Del.icio.us you will notice that even though the number of Digg.com users is significantly smaller, it is ranked much higher.

* Reddit: because this social news site does not have categories, it has less content and a much smaller number of members. Therefore, it is not really a competitor for Digg.com.   

* Netscape: AOL has relaunched the Netscape portal with a design very similar to that of Digg.com, being criticized for it. Similar to Digg, Netscape has several categories under which articles are divided but unlike Digg, Netscape has a few users and some hired editors that manually sort the top articles. Netscape has more traffic than Digg.com, but is less preferred by the media;


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