Tuesday, December 4, 2012
Best Practices to Fight Your Fear and Start Playing Bigger
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Becoming bigger and more prolific on the Internet is quite a daunting task. Anybody who is experienced with driving traffic towards a website will know just how difficult it is. This difficulty may lead some people into a fearful mindset when it comes to increasing the scope, pull and range of your website and online marketing. A bigger online marketing campaign will also mean a bigger expense, so before you embark on your quest to be the best, you need to ensure you have the money to back it up. A sudden burst of saturation marketing may not bring immediate results, which means you may have to pump a lot of money into the project, over an extended period of time. If you are not willing to make such a commitment, then that is the first “fear” you will need to conquer.Plan
Planning is the first step to avoiding failure. If your plan is detailed enough then it will also alleviate any fears you have of carrying out the plan. Many tasks in life can be daunting, but when they are laid bare and broken down into baby-steps (so to speak) they do not seem so scary. Only by planning is an Internet marketer going to avoid failure and achieve success comparable to the big boys in the industry. Planning will also help the Internet marketer set budgets, goals and key KPIs.
Budget
Create a budget and stick to it. Not only is this good practice for any sort of venture, it also acts as a safety net, both financially and psychologically. A person is able to face a project with more confidence, if he or she is sure of its financial stability. Money is one of life’s biggest confidence shakers. If you are able to create a budget and stick to it, you will see how easy the rest of your tasks become, and you will gain confidence because of it.
Start small and make it scalable
Making your business, online venture or marketing efforts bigger is not something you can achieve in one foul swoop. It takes time and growth. That is why it is always better to start off small and scale up your business in stages. Starting small is not very daunting at all, and even the most timid people are able to handle starting small. Every time you feel another burst of confidence, you can scale up your business or marketing efforts a little more. That way your confidence will increase at the same rate as your business or marketing efforts do.
Test every move you make before you leap
Many people fear the unknown, and the route of your fear of expansion may come from not knowing what the future holds. A good way to alleviate this fear is to test as often as possible. For example if you are looking into creating a large email campaign, you can test it first by sending out small sample emails. If you are looking to expand your product lines, you can create min campaigns for the new products and see how well they are received, before dedicating more time and money to their introduction.
Use trial and error to configure your marketing methods
This is the only way to ensure that your marketing efforts are going to give you a return on your investment. Run small and cheap test runs, prior to using bigger marketing methods. That way you will be better able to judge the return on investment that you can expect from your efforts.
Do not copy the big boys
They use marketing methods that are time tested, researched and that have many different angles that you cannot perceive (because you are not them). They also have a far bigger budget and more expertise than you do. Do not try to compete with the big boys and don’t try to counter advertise, or try to put them out of business in an “art of war” fashion.
Author bio: Korah Morrison is a specialist of context advertising, social marketing and copywriter on EssayWritingServices.com and writes articles on various topics that deal with internet marketing, web design, branding and business promotion in the internet.
This post was written by: Franklin Manuel
Franklin Manuel is a professional blogger, web designer and front end web developer. Follow him on Twitter
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1 Responses to “Best Practices to Fight Your Fear and Start Playing Bigger”
April 30, 2013 at 1:43 AM
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information?
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